Thursday, February 19, 2015


  •     Just the other day, on the No. 6 downtown line a banker type didn’t budge from the door.
  •     A woman had a value box of 12 packs of Doritos, she ate one bag while talking to her friend with his backpack on.
  •     Man spread seems to be spreading. 

I have a theory about the MTA etiquette campaign running  on subway cars. It’s not working. I think it’s not working because the figures in the campaign don’t look human. They look like  technicolor versions of The Blue Man Group.  I wonder if real people were used if the campaign would resonate better with real people.  The lady who was enjoying her Doritos probably thought the sign was directed at a red male stick figure. So, she just munched on.

What do you think?


Anonymous said...

Interesting effort. You may be right about the images.

Anonymous said...

You are right. Tone all wrong. I think it should be humorous - even cartoons of real people a la Simpsons or muppets or even emotion, nothing to make me relate or care.