Thursday, February 19, 2015

ABOUT THE MTA ETIQUETTE CAMPAIGN By Yvonne


  •     Just the other day, on the No. 6 downtown line a banker type didn’t budge from the door.
  •     A woman had a value box of 12 packs of Doritos, she ate one bag while talking to her friend with his backpack on.
  •     Man spread seems to be spreading. 



I have a theory about the MTA etiquette campaign running  on subway cars. It’s not working. I think it’s not working because the figures in the campaign don’t look human. They look like  technicolor versions of The Blue Man Group.  I wonder if real people were used if the campaign would resonate better with real people.  The lady who was enjoying her Doritos probably thought the sign was directed at a red male stick figure. So, she just munched on.

What do you think?


2 comments:

Anonymous said...

Interesting effort. You may be right about the images.

Anonymous said...

You are right. Tone all wrong. I think it should be humorous - even cartoons of real people a la Simpsons or muppets or even animals...no emotion, nothing to make me relate or care.